By A Management was born with the ambition to offer a new vision and strategy adapted to the present and future of communication in the fashion, luxury and wellness sectors. A global strategy that allows us to connect with the target audience while reinforcing and respecting the values and heritage of the brands.
Digital Agency for Luxury and Wellness
"Everything started during my childhood. My grandma was a tailor. At the age of 6 years old, I was flipping through fashion magazines every day. There was something about the glossy pages and the stories behind that just fascinated me. My favourites: Dior and Chanel haute couture collections."
I am the founder and the "A" behind By A Management, a female-based and serving digital marketing agency. My mission is to help fashion and wellness brands across areas of digital expertise and add luxury and aesthetic into a strategy-dominant industry. After graduating with a degree in Fashion and Luxury Business and Marketing, moved from Spain to Switzerland and working within the fitness & fashion industry for the last six years, I specialise in working with fashion, wellness and luxury brands.
We make dreams come true. We focus on helping other entrepreneurs like us turn their businesses into high-end, desirable brands. With a passion for neutral aesthetics and putting a strong strategy in place, we love seeing other business owners talk passionately about their journeys.
Hello, I'm Anabel!
THE AGENCY
01
DIGITAL
NATIVES
We are digital natives. We totally get how the big digital brands do their thing, and we're here to make it work for you.
02
SAVOIR-
FAIRE
Masters of quality. From start-ups and medium-sized to corporate businesses, we specialists in the wellness, fashion and luxury sectors.
03
HIGH-END
AESTHETICS
Less is more. Timeless creativities for a high-end brand look and feel. We revolutionize the principles of luxury by creating simple yet powerful narratives.
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Everything started during my childhood. My grandma was a tailor, and I practically grew up in her sewing room, surrounded by fabrics, patterns, and the art of creation. At the age of 6 years old, I was flipping through fashion magazines every day. There was something about the glossy pages, the designs, and the stories behind them that just fascinated me. It's like fashion was in my veins from the get-go.
By A Management was launched (unofficially) in 2020. With the first lockdown ending, I had realised over that time that many businesses had to shift their marketing online. But there was a gap within the market to produce high quality content, for smaller budget businesses.
Whilst working at a couture activewear start-up, I knew I would be wanting to launch a creative business as part of my work. By A Management was initially set up as a creative agency prioritising content creation for social media platforms.
I have always had a love for a neutral aesthetic, if you were to take a look into my wardrobe you would understand. Born in Barcelona, the high-end French/Mediterranean lifestyle is inside of me. My aim is to show businesses that they can brand themselves, uphold a luxury aesthetic even as a start up.
We officially launched in June 2023, as a digital marketing agency serving fashion and wellness brands looking to uphold a specific aesthetic and build their business online with confidence and success.
After market research I realised the vision for By A was to be creative, high-end and work within the social media and digital marketing industry focusing on strategy, management and branding.
So, when I get the chance to work with these high-end brands, it's not just about the glitz and glamour. It's about connecting with something that's been a part of me since forever. It's a passion that runs deep, and every collaboration feels like a way of honoring my grandma's craft and my lifelong love affair with all things fashion.
"Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you." - Ralph Lauren
THE STORY
THE STORY
"Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you." - Ralph Lauren
